1請(qǐng)求建立商業(yè)關(guān)系
Rogers Chemical Supply Co. 10E.22Street Omaha8,Neb Gentlemen: We have obtained your name and address from Aristo Shoes, Milan , and we are writing to enquire whether you would be willing to establish business relations with us. We have been importers of shoes for many years. At present, We are interested in extending our, range and would appreciate your catalogues and quotations.If your prices are competitive we would expect to transact a significant volume of business. We look forward to your early reply.

Very truly yours 自米蘭職權(quán)里斯托鞋類公司取得貴公司和地址，特此修函，祈能發(fā)展關(guān)系。多年來，本公司經(jīng)營鞋類進(jìn)口生意，現(xiàn)欲擴(kuò)展業(yè)務(wù)范圍。盼能惠賜商品目錄和報(bào)價(jià)表。 如價(jià)格公道，本公司必大額訂購。 煩請(qǐng)?jiān)缛召n復(fù)。 此致

2.回復(fù)對(duì)方建立商業(yè)關(guān)系的請(qǐng)求
Thank your for your letter of the 16th of this month. We shall be glad to enter into business relations with your company. In compliance with your request, we are sending you, under separate cover, our latest catalogue and price list covering our export range. Payment should be made by irrevocable and confirmed letter of credit. Should you wish to place an order, please telex or fax us. 本月16日收到有關(guān)商務(wù)關(guān)系的來函，不勝欣喜。謹(jǐn)遵要求另函奉上最新之出口商品目錄和報(bào)價(jià)單?？铐?xiàng)煩請(qǐng)以不可撤銷保兌之信用狀支付。如欲訂貨，請(qǐng)電傳或傳真為盼。 此致 敬禮

3.請(qǐng)求擔(dān)任獨(dú)家代理
We would like to inform you that we act on a sole agency basis fora number of manufacturers. We specialize in finished cotton goods for the Middle eastern market: Our activities cover all types of household linen. Until now , we have been working with your textiles department and our collaboration has proved to be mutually beneficial. Please refer to them for any information regarding our company. We are very interested in an exclusive arrangement with your factoryfor the promotion of your products in Bahrain. We look forward to your early reply. `本公司擔(dān)任多家廠家的獨(dú)家代理，專營精制棉織品，包括各燈家用亞麻制品，行銷中東。 與貴公司向有業(yè)務(wù)聯(lián)系，互利互作。貴公司紡織部亦十分了解有關(guān)業(yè)務(wù)合作之情況。 盼望能成為貴公司獨(dú)家代理，促銷在巴林市場的貨品。 上述建議，煩請(qǐng)?jiān)缛召n復(fù)，以便進(jìn)一步聯(lián)系合作。 此致 敬禮

4.拒絕對(duì)方擔(dān)任獨(dú)家代理

Thank you for your letter of 1 September suggesting that we grant you a sole agency for our household linens. I regret to say that, at this stage ,such an arrangement would berather premature. We would, however, be willing to engage in a trial collaboration with you company to see how the arrangement works. It would be necessary for you to test the market for our productsat you end. You would also have to build up a much larger turnover tojustify a sole agency. We enclose price lists covering all the products you are interested in and look forward to hearing from you soon. 9月1日有關(guān)建議擔(dān)任家用亞麻制品獨(dú)家代理的來信收悉。謹(jǐn)致衷心謝意。目前時(shí)機(jī)尚未成熟，不能應(yīng)允該安排深感抱歉。 然而，本公司樂意與貴公司先試行合作，為今后合作打下基礎(chǔ)。為證明擔(dān)任獨(dú)家代理的能力，貴公司宜上述貨品作市場調(diào)查，研究是否可擴(kuò)大現(xiàn)有之營業(yè)額。奉上該貨品之報(bào)價(jià)單，敬希查照。專此候復(fù)。此致 敬禮

5.同意對(duì)方擔(dān)任獨(dú)家代理
Thank you for your letter of 12 April proposing a sole agency for our office machines. We have examined our long and ,I must say ,mutually beneficial collaboration. We would be very pleased to entrust you with the sole agency for Bahrain. From our records, we are pleased to note that you have two service engineers who took training courses at our Milan factory .the sole agency will naturally be contingent on you maintaining qualified aftersales staff. We have drawn up a draft agreement that is enclosed. Please examine the detailed terms and conditions and let us know whether they meet with your approval. On a personal note, I must say that I am delighted that we are probably going to strengthen our relationship. I have very pleasant memories of my last visit to Bahrain when you entertained me so delightfully .I look forward to reciprocating on your next visit to Milan . My very best wishes to you and your wife. 4月12日建議擔(dān)任為公室器具之獨(dú)家代理來信已經(jīng)收悉。 過去雙方合作皆互利互助，能獲您的眷顧作我公司于巴林的獨(dú)家代理，殊感榮幸。 據(jù)知您公司兩服務(wù)技師曾到我公司米蘭工廠受訓(xùn)。相信您公司在取得代理權(quán)后，仍會(huì)繼續(xù)注重合格售后服務(wù)人員的訓(xùn)練。現(xiàn)隨信附上協(xié)議草稿， 請(qǐng)查實(shí)各項(xiàng)條款 ，惠復(fù)是盼。 能加強(qiáng)業(yè)務(wù)，我亦感到欣喜，前次到訪巴林，蒙盛情款待，不勝感激。祈盼您蒞臨米蘭時(shí)，容我一盡地主之誼。 此致 敬禮

6.借引薦建立業(yè)務(wù)關(guān)系

At the beginning of this month , I attended the Harrogate toy fair. While there , I had an interesting conversation with Mr. Douglas Gage of Edutoys plc about selecting an agency for our teaching aids. Douglas described your dynamic sales force and innovative approach to marketing. He attributed his own company's success to your excellent distribution network which has served him for several years. We need an organization like yours to launch our products in the UK. Our teaching aids cover the whole field of primary education in all subjects .Our patented ‘Matrix’ math apparatus is particularly successful. You may have reservations about American teaching aids suiting your market. This is not a problem since we have a complete range of British English versions. I enclose an illustrated catalogue of our British English editions for your information. Please let me have your reactions to the material. I shall be in London during the first two weeks of October .Perhaps we could arrange a meeting to discuss our proposal. 本用初參觀哈洛加特玩具交易會(huì)時(shí)有幸與教育玩具股份有限公司的道格拉斯·蓋齊先生一談，提及本公司正物色代理人推廣教學(xué)器材一事。 蓋齊先生贊揚(yáng)貴公司積極推廣產(chǎn)品，不斷推出新的推銷方法，并把其公司的成就歸于貴公司完善的經(jīng)銷網(wǎng)絡(luò)。貴公司的經(jīng)驗(yàn)，正能替本公司在英國經(jīng)銷產(chǎn)品。 本公司生產(chǎn)初級(jí)教育各學(xué)科的教育器村、專利產(chǎn)品梅特里克教學(xué)器材更傲視同儕。 除美國教學(xué)器材外，亦備有全套英式英語版教材，適合當(dāng)?shù)厥袌觯F公司無需憂慮切合市場需求。 現(xiàn)附上配有插圖的英式英語版教材目錄，盼抽空細(xì)閱，并賜知寶貴意見。本人擬于10月頭兩星期前往倫敦，未知能否安排會(huì)面，就以上建議作一詳談? 此致 敬禮

7.邀請(qǐng)參觀貿(mào)易展覽會(huì)

Many thanks for your letter and enclosures of 12 September. We were very interested to hear that you are looking for an UK distributor for your teaching aids. We would like to invite you to visit our booth,no.6,at next month's London Toy Fair, at Earl's court , which starts on 2 October. If you would like to set up an appointment during non exhibit hall hours please call me. I can then arrange for our sensor staff to be present at the meeting. We look forward to hearing from you. 多謝9月12日的來信和附件。獲悉貴公司有意物色英國銷售商推廣教學(xué)輔助設(shè)備， 甚感興趣。 本公司將于10月2日于厄爾大樓舉行的聳敦玩具商品交易會(huì)上展示產(chǎn)品，誠邀貴公司派員參觀設(shè)于46號(hào)之?dāng)偽?。如能安排于非展出時(shí)間面談，煩請(qǐng)電復(fù)。定必委派高層人員赴會(huì)。 本公司深知貴公司產(chǎn)品精美質(zhì)優(yōu)，希望能發(fā)展互惠之業(yè)務(wù)。 特此奉告，并候復(fù)音。

8. 與過去有貿(mào)易往來的公司聯(lián)系

We understand from our trade contacts that your company has reestablished itself in Beirut and is once again trading successfully in your region. We would like to extend our congratulations and offer our very best wishes for your continued success. Before the war in Lebanon , our companies were involved in a large volume of trade in our textiles. We see from our records that you were among our best tem customers. We very much hope that we can resume our mutually beneficial relationship now that peace has returned to Lebanon. Since we last traded, our lines have changed beyond recognition. While they reflect current European taste in fabrics, some of our designs are specifically targeted at the Middle Eastern market. As an initial step , I enclose our illustrated catalogue for your perusal. Should you wish to receive samples for closer inspection, we will be very happy to forward them. We look forward to hearing from you. 從同行中獲悉貴公司貝魯特復(fù)業(yè)，生意發(fā)展迅速。得聞喜訊，不勝歡欣。謹(jǐn)祝業(yè)務(wù)蒸蒸日上。 黎巴嫩戰(zhàn)事發(fā)生前雙方曾有多宗紡織品交易；貴公司更是本公司十大客戶之一。現(xiàn)今戰(zhàn)事平息，亟盼能重展雙方互惠的業(yè)務(wù)聯(lián)系。 自上次合作至令，產(chǎn)品款式變化極大。除了有迎合歐洲人口味的款式這外，亦有專門為中東市場而設(shè)計(jì)的產(chǎn)品?，F(xiàn)奉上配有插圖的商品目錄供 初步參考。職需查看樣本，還望賜知。

9.確認(rèn)約會(huì)

I would like to confirm our appointment to discuss the possibility of merging our distribution networks. I am excited of the prospect ofexpanding our trade. As agreed, We will meet of our office in bond street at 9.30a.m.on Monday 20 March. I have scheduled the whole day for the meeting. If for any reason you are unable to attend , please phone me so that we can make alternative arrangements. Please let me know if you would like our office to arrange hotel accommodation. I look forward with great pleasure to our meeting. 承蒙拔冗講討論合并雙方銷售網(wǎng)，以擴(kuò)大貿(mào)易發(fā)展范圍，深感興奮。現(xiàn)特修函確定會(huì)議日程。 謹(jǐn)于3月20日星期一在邦德街辦公室候教，請(qǐng)貴公司代表于當(dāng)日早上9時(shí)蒞臨指導(dǎo)。若因故未能抽空出席，煩請(qǐng)致電告知，以便另行安排會(huì)晤。 未知是否需代為安排旅館膳宿?請(qǐng)盡早賜知，以便早作準(zhǔn)備，款待貴客。 謹(jǐn)此預(yù)祝會(huì)談成功。

10.感謝客戶訂貨

Gillette-burns Co. 322 Gleenwood street Gleveland 5,Ohio Glentlemen: Thank you for your order no,464 of 20 september. The models you selected from our showroom went out today under my personal supervision.The package is being airfreghted to you on swissair.The relevant documentation is enclosce.I enjoyed meeting yiu and hope that this order represents the beginning of a long and prosperous relationship between oiur companies. The next time you visit us ,please let me know in advance so that I can arrange a luch for you with our derectors. Sincerely yours 謝謝9月20日第464號(hào)定單。今天我已新自監(jiān)督發(fā)送您自展覽室挑選的產(chǎn)品。該產(chǎn)品隨附有關(guān)文件經(jīng)瑞士航空公司運(yùn)送。 很榮幸與你會(huì)面，衷心希望是次定單能加強(qiáng)雙方的關(guān)系。下次到訪前，煩請(qǐng)賜知，俾能安排與本公司董事共進(jìn)午餐。
11.向長期客戶推銷新產(chǎn)品

I enclose an illustrated supplement toour catalogue. It covers the latest designs which are now available from stock. We are most gratified that you have, for several yeas. Include a selection of our products in your mail-order catalogues. The resulting sales have been very steady. We believe that you will find our new designs most attractive. Theyshould get a very good reception in your market. Once you have had time to study the upplement , please let us know if you would like to take the matter further. We would be very happy to send samples to you for closer inspection. For your information, we are planning a range of classical English dinner services which ,should do well in the North American market. We will keep you informed on our progress and look forward to hearingfrom you. 隨函寄奉配有插圖的商品目錄附頁，介紹最新設(shè)計(jì)的產(chǎn)品。貴公司的郵購目錄多年來收錄本公司產(chǎn)品，產(chǎn)品銷售成績理想，特此致以深切謝意。最新設(shè)計(jì)的產(chǎn)品巧奪天工，定能吸引顧客選購。煩請(qǐng)參閱上述附頁，需查看樣本，請(qǐng)賜復(fù)，本公司樂意交勞。 本公司現(xiàn)正設(shè)計(jì)一系列款式古典的英國餐具，適合北美市場需求。如感興趣，亦請(qǐng)賜知。 愿進(jìn)一步加強(qiáng)聯(lián)系，并候復(fù)音。北京報(bào)關(guān)員考試

12. 為商貿(mào)指南兜攬廣告

Thank you for your business. You arecurrently represented in our directory. This is the only directory of its kind which reaches all companies in the building and construction industry in the UK. Advertising in our directory was a wise move on your part. We are currently compiling a new edition of the directory which willbe published in April 1995.The new edition will be expanded to include major manufacturers of plumbing equipment in the European Community. For proper coverage in the directory, you ought to appear in more than one category. If you do opt for a multiple listing, you will be ableto buy space in additional categories at half price. You can be assured that the new edition will be on the desks of allthe major decision makers in the building and hardware trades. Please complete the enclosed form and return it with the appropriate fee. Thanks again for your business. 衷心感謝惠顧。貴公司商號(hào)已刊登在本公司的商貿(mào)指南中。該指南乃唯一覆蓋英國全部建筑公司的刊物，在此刊登廣告確是明智之舉。 現(xiàn)下籌備1998年4月版 的貿(mào)易批南，新版會(huì)羅列歐洲貢同體的主要鉛管業(yè)制造商。為達(dá)到出色的宣傳效果，貴公司宜考慮在不同類別刊登廣告。如蒙惠顧，除首個(gè)廣告外，其余類別的廣告將可獲半價(jià)優(yōu)惠。 該指南將分送給所有建筑公司和五金器具公司主管。煩表填妥隨附表格，連同廣告費(fèi)用一并寄回。 專此盼候佳音。



[1] [2]